Yoga of Words is an uplifting poetry and prose experience.
Summary
We created an experience that complemented our prose. Using warm minimalist design that feels welcoming but keeps the prose at the center of the experience.
Services
website, branding, design direction, user experience design, web design, development, email design and automationBranding
We looked into various options for art and illustrations. We needed something that complimented without either being ostentatious or overly opinionated. We settled on fine art illustrations of flowers. Flowers have enough symbolism for any prose theme while supporting the reading experience.
Web Design
We created a minimalist reading experience where each piece is accompanied by a floral illustration. This allows the reader to focus on their relationship with the words.
Development
We used the fastest build framework on the web, Gatsbyjs. Resulting in blazing fast experience for customers and higher ranking in search results.
Business Integrations
We set up Netlify CMS for simple content management. We build out automated MailChimp weekly emails fired when new content is added.